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Leaping Bunny Part 2: A Compassionate Choice for Cruelty-Free Products

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The Rise of Compassion: Why People Are Choosing to Purchase Cruelty-Free Beauty and Skincare Products

Last month we shared our most exciting announcement yet: reHEMP is now officially Leaping Bunny Certified! To read more about what the Leaping Bunny program is and why you should choose products that are Leaping Bunny certified, check out our previous blog Leaping Bunny: A Compassionate Choice for Cruelty-Free Products.

More people are making the choice to switch to cruelty-free products every day. If you are looking to make the switch as well but not sure where to start, check out our blog about How to Read Skincare Labels to get a good understanding of what to look for. After that, make sure to check this one out next for an easy list of red flag skincare ingredients to avoid: Dirty 5 Ingredients. Learning to look more closely at ingredient labels can come with a learning curve at first. You’ll notice different certifications on the labels as well, and the Leaping Bunny Certification logo is a great one to look for when buying cruelty-free products.

Why Leaping Bunny Aligns with Our Core Values
Providing vegan and cruelty-free skincare and wellness products has always been a top priority for us, since reHEMP was founded by longtime friends Karen Horan and Natasha Fedorow who share a mutual passion for a clean, plant-based lifestyle. They weren’t happy with what was available on the market, so they created reHEMP with the commitment to craft clean, plant powered beauty and self-care products with high-potency CBD and simple, non-toxic plant ingredients.

In recent years, there has been a significant shift in consumer preferences when it comes to beauty and skincare products. As more people are choosing to purchase cruelty-free options, consciously opting for products that are not tested on animals. This growing trend reflects a shift in societal values, where compassion, ethical considerations, and sustainability are at the forefront of consumer decision-making. In this blog, we will explore the reasons behind the surge in demand for cruelty-free beauty and skincare products and the impact it has on the industry as a whole.

  1. Ethical and Moral Considerations: One of the primary reasons people are turning towards cruelty-free products is due to ethical and moral concerns. Animal testing involves subjecting innocent creatures to potentially harmful substances, causing them unnecessary pain and suffering. Many individuals find this practice unacceptable and believe that animals should not be harmed or exploited for the sake of beauty or skincare. By purchasing cruelty-free products, consumers can align their values with their purchasing choices, supporting brands that prioritize animal welfare.
  2. Personal Health and Safety: Cruelty-free beauty and skincare products often boast formulations that are not only safe for animals, but also safer for human use. Cruelty-free products are generally free from potentially harmful ingredients, making them a healthier choice for consumers.
  3. Environmental Sustainability: The rise in demand for cruelty-free products is also closely tied to environmental sustainability, which is another core value that we stand for at reHEMP. Animal testing requires vast resources, including laboratory facilities, animal care, and disposal of animal remains. By opting for cruelty-free alternatives, consumers contribute to reducing the environmental impact associated with animal testing. This emphasis on sustainability resonates with consumers who are increasingly conscious of reducing their carbon footprint.
  4. Transparency and Trust: The cruelty-free movement has prompted a broader conversation about transparency and trust within the beauty and skincare industry. As consumers become more informed and demand greater accountability from brands, companies are under pressure to disclose their testing practices and ingredients openly. Cruelty-free certifications, such as Leaping Bunny and PETA’s Beauty Without Bunnies, provide assurance to consumers, ensuring that the products they purchase are genuinely cruelty-free. This transparency cultivates trust and fosters stronger relationships between brands and their customers.
  5. Evolving Market Trends: The surge in demand for cruelty-free products is not just a passing fad but a reflection of evolving market trends. Consumer preferences are shifting, with more individuals seeking out products that align with their values. As cruelty-free options become more accessible and widely available, consumers are empowered to make ethical choices without compromising on quality or variety.

The decision to purchase cruelty-free beauty and skincare products goes beyond personal preferences. It represents a powerful statement about your values, showing how much you care about animals. With the surge in demand for cruelty-free options, the beauty and skincare industry is evolving, pushing for greater transparency and ethical practices. As this movement gains momentum, it has the potential to reshape the industry, encouraging more brands to adopt cruelty-free practices and creating a more compassionate and sustainable future for beauty and skincare.

We are so excited that all our reHEMP products are now officially Leaping Bunny certified! To celebrate our Leaping Bunny certification, we are offering 23% off all orders at with promo code LEAPINGBUNNY23.

At reHEMP, we take natural pain relief seriously, and next month we will be offering new options for our REJUVENATE body oil and our REHAB pain balm with double the size and double with CBD! Stay tuned when we launch these on our website in early July at

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